Dominic Cummings Quotes
The reason why Whitehall is full of people failing in predictable ways on an hourly basis is because, first, there is general system-wide failure and, second, everybody keeps their heads down focused on the particular and they ignore the system.
Dominic Cummings
Chief Adviser PrimeMinister
I want people to understand the barriers to serious government in order that more people take action.
Dominic Cummings
Chief Adviser PrimeMinister
If you want to make big improvements in communication, my advice is - hire physicists, not communications people from normal companies and never believe what advertising companies tell you about 'data' unless you can independently verify it.
Dominic Cummings
Chief Adviser PrimeMinister
Priorities are fundamental to politics because of inevitable information bottlenecks: these bottlenecks can be transformed by rare good organisation but they cannot be eradicated.
Dominic Cummings
Chief Adviser PrimeMinister
Inevitably, the world of 'communications' / PR / advertising / marketing is full of charlatans flogging snake oil. It is therefore very easy to do things and spend money just because it's conventional.
Dominic Cummings
Chief Adviser PrimeMinister
Facebook, like great politicians, surfs waves that it very rarely (if ever) creates.
Dominic Cummings
Chief Adviser PrimeMinister
As I've said many times, Vote Leave could only win because the Establishment's OODA loops are broken - as the Brexit negotiations painfully demonstrate daily - and they are systematically bad at decisions, and this created just enough space for us to win.
Dominic Cummings
Chief Adviser PrimeMinister
People in politics tend to spend far too much time on higher profile issues affecting few people and too little time on such basic processes that affect thousands or millions and which we know how to do much better.
Dominic Cummings
Chief Adviser PrimeMinister
We need organisations like Vote Leave to operate permanently to give a voice to those who otherwise won't be heard.
Dominic Cummings
Chief Adviser PrimeMinister
The British political system is broken in many ways and needs big changes - the E.U. is not our only problem.
Dominic Cummings
Chief Adviser PrimeMinister
It is hard to change people's minds.
Dominic Cummings
Chief Adviser PrimeMinister
I think the right way to deal with terrorism is to carry on with normal life, like Britain used to when it was a more serious country.
Dominic Cummings
Chief Adviser PrimeMinister
The fundamental problem the Conservative Party has had since 1997 at least is that it is seen as 'the party of the rich, they don't care about public services.' This is supported by all serious market research. Another problem that all parties have is that their promises are not believed.
Dominic Cummings
Chief Adviser PrimeMinister
The audience for facts, evidence and research about microtargeting, Facebook and Brexit is tiny.
Dominic Cummings
Chief Adviser PrimeMinister
Physicists and mathematicians regularly invade other fields but other fields do not invade theirs so we can see which fields are hardest for very talented people.
Dominic Cummings
Chief Adviser PrimeMinister
Brexit cannot be done with the traditional Westminster/Whitehall system as Vote Leave warned repeatedly before 23 June 2016.
Dominic Cummings
Chief Adviser PrimeMinister
Westminster has let the whole country down for many years.
Dominic Cummings
Chief Adviser PrimeMinister
The E.U. has narrowed our horizons. It has narrowed everyone's horizons in Whitehall so they're not thinking about the big things in the world. They're not thinking about the forces changing it or what Britain can really do to contribute to them.
Dominic Cummings
Chief Adviser PrimeMinister
In many aspects of government, as in the tech world and investing, brains and temperament smash experience and seniority out of the park.
Dominic Cummings
Chief Adviser PrimeMinister
Most claims you read about psychological manipulation are rubbish.
Dominic Cummings
Chief Adviser PrimeMinister
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